I suppose the main point here is that I believe good media design is functional. Actually, though I use the term, I believe that "functional design" is an oxymoron. Design must have some kind of function whether it is newspaper design, package design, product design or architecture or it is not design. It is art. Ignoring the function of what you are designing is simply bad design, regardless of how good it may look.
This is where graphic designers seem to make a wrong turn. The emphasis -- probably gathered during an education focusing on learning how to overuse certain software just because you can -- on looking good first and the heck with whether the design succeeds in its functional task is simply upside down, a "through the looking glass" approach.
That's why I prefer information design for those of us trying to deliver meaning to meaning consumers; graphic design for me has become a pejorative term. Next I will turn to my ideas about design morphogenesis.
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