Columnist Jon Fine, in the June 27 issue of BusinessWeek, says that at least three magazine companies are looking to integrate advertising into editorial content, sort of like how companies place products in movies and television shows as sort of subliminal advertising.
I think that is an empty Shell of an idea and certainly not one that makes me want to Shout Yahoo! It is hard enough to Ford the ever-growing stream of ads, especially those at the front of the -- it really makes me Mad -- Magazine. We need to Target these advertisers and try to stop this high Tide of bad ideas, even if we have to Sprint to do it. We have to close The Gap in publishers' thinking about all this if we hope to have a Goodyear reading magazines.
Now back to your regularly scheduled blog.
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